Facebook?s Prospects In Asia

Facebook's IPO story is a lot about mobile, international growth and Asia. I am not Asian by birth but have been living there for a dozen years and researching key Asian markets since before Facebook was created. Here are my views on Facebook's prospects. From Facebook?s S-1 filing: "In countries such as Japan, Russia, and South Korea we estimate that we have penetration rates of less than 15%; and in China, where Facebook access is restricted, we have near 0% penetration" While that sounds like a lot of room for growth, let?s look at the reality of it.

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